Beauty contests: Beauty with brains?

There are so many beauty pageants in Ghana now. At first it was Miss “your region”, and then Miss Ghana, then Miss World and then it ended there. No weekly evictions, no voting, and it wasn’t a regular part of our life, it was a once-in-a-year event we patiently waited for. Nowadays, every week there is a Miss “something” going on somewhere (No names mentioned). I want to ask this: what happened to our fight for women rights and female emancipation? Where did it go? You may ask why I am asking these questions and what have they got to do with beauty pageants?

First question, isn’t it a little dehumanizing to give a woman a car based on the fact that she is “the fairest of them all”? Because ideally, the women model some clothes, then model in bikinis (which leave them almost naked) then they answer some “questions” (I doubt if the answers have any influence because it’s a BEAUTY contest after all) then the winner is awarded a car and some money.

Second question, why do they call it beauty with brains? Who on earth can exist without brains anyway? So I’ll call it intelligence, an “intelligent” woman who finds nothing wrong with parading herself around to get a free car, that kind of intelligence. Ok, so they want “intelligent” women who will solve a problem in society when she wins. Who are they kidding? These street children are suffering, being used as guinea pigs by our “beauty with brains” girls, because, correct me if I’m wrong but I don’t know of any organization founded by any past queen that is solving any problem in society. It is simple; come, walk around, and win a car.

Final question, why do beauty pageants get so many sponsors while the sponsors could just create an organization with all the money they pump into the event? Why must a beautiful girl (who has won a car) undertake that task? If you seriously want someone to handle a task or problem shouldn’t it be a well-qualified person? Most of the time, it’s young girls with little or no qualification who go for such events.How equipped are they?

This is how I see beauty pageants; men enjoy seeing beautiful women, so one smart person thought,”if men are watching then let’s put our logos and banners on and around these beautiful women while we have their attention. From the profits we make, we will buy a Chinese car for the women, give them some small cash and tell them it’s a beauty contest”. This is such a wonderful marketing strategy. Fashion designers also saw the opportunity for women to model their clothes free, and then the telecom companies also saw that people must vote so they also joined the wagon. All this money could be used to do research or even help our dear street children, but no, a beauty pageants are better. Every year, in fact every day we have a new beauty pageant. Female emancipation just flew into the trash can.
A “beautiful” me,
NB. Feel free to comment and speak your mind