So I’m starting a new category where I talk about young Ghanaian entrepreneurs and change makers. There are plenty young people out there not waiting for others to do stuff for them, but who are creating their own opportunities.
I’ll start with someone who makes jewelry from beads, Naa Adjeley Mensah of “adjeley”. I follow her on Instagram and I saw some beautiful jewelry made from beads. I thought she was advertising for someone but I later found out she makes and sells them herself. I was impressed, not only by the beads and designs but the fact that she is venturing into a new field, doing what she is passionate about which has a potential of making money, all as a university student. Our educational system doesn’t really encourage activities which are not book oriented.
She started making beads in Jhs 1 and she sold her first jewelry in Jhs 1 too. She learnt how to make them on her own, she researches, watches videos and reads books, she didn’t really get an expert to learn from on the job. Design ideas come to her and she figures out how to make them. She didn’t end there, she went ahead to brand herself, everyone wants to be associated with something trustworthy and branding helps with that. In her experience so far, she has had good days and bad days but she is happy knowing that people know about her and her jewelry. And yes, she is considering starting her own business after school. One important thing she has learnt is that, once something is beautiful, people will get interested and some would buy it.
I won’t say she is the only jewelry maker in Ghana, but she is doing something she loves and I think instead of the youth having the “get rich quick” attitude, they should have the “I love my job” attitude . The future is bright. Watch out for adjeley designs, made with love…